Advertising Strategy

Advertising Strategy for our Luxury Car Auction in Geneva

To promote our event, we have chose a discreet and targeted communication strategy, perfectly suited to the exclusive and private nature of the auction. Our goal is to reach an affluent clientele, aged 30 and above, while maintaining the values of luxury and confidentiality.

The main method of promotion will be through personalized emails, sent to a carefully selected list of guests. This list will be created through recommendations from private networks, trusted partners, and contacts in the automotive, luxury, and business sectors. Each email will be carefully crafted to reflect the elegance of the event, highlighting elements such as the rarity of the cars, the prestigious venue, and the exclusive atmosphere.

We also plan to send high-quality physical invitations to select guests, such as rare car collectors, influential personalities, and prominent figures from the business world. These invitations, printed on premium materials, will reinforce the sophisticated nature of the event from the very first contact.

In addition, we will use direct messages on professional platforms like LinkedIn to connect privately with influential people. This more discreet approach will help us draw attention without widely revealing the event.

With this strict selection process and a private network of invitees, we will ensure that only individuals who are genuinely interested and able to appreciate the rarity of the cars on offer are present. This strategy will preserve the intimate and exclusive character of our auction while attracting a clientele passionate about luxury and exceptional cars.